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Greenridge
Director of E-Commerce and Customer Exerience
1 Year
Dec 2022 - Dec 2023
Responsibilities:
- Designed and implemented user-centered design systems, wireframes, and prototypes in Figma,
streamlining
product-to-cart flow resulting in a 420% increase in online sales YoY
- Executed advanced technical digital marketing strategies such as SEO, SEM, PPC, and SMM, driving a
230% increase in traffic, Year-Over-Year
- Managed web migration, including DNS, CDN, SFTP, SMTP, API integration, ultimately reducing shipping
fees by nearly
40%
- Optimized organization-wide product development and design processes, achieving a 25% decrease in
time-to-market
while saving approximately 10 hours per week of design review
Accomplishments:
-
Implemented user-centered design systems and prototypes, streamlining user journey and cart flows
resulting in a 420%
increase in online sales, year-over-year
- Executed advanced digital marketing strategies and digital product best practices, leading to a 230%
increase in
unique users and a 600% boost to organic traffic
-
Introduced product development processes, leading to a notable 25% decrease in time-to-market - saving
approximately 10 hours/week in design reviews
-
Managed total web migration process and growth marketing strategies, achieving 100% uptime and
improved website
performance, lowering shipping costs 40%
Hoists.com
Director of E-Commerce and Product Design
3+ Years
Dec 2019 - Ferbruary 2023
-
Led digital transformation of mass product data by interpreting personas, user flows, prototypes, user
research, and
development generating $750k in its first year
-
Designed Information architecture of a large dynamic product catalog for over 3500 SKU configurations
resulting in a 325% increase in product discoverability and search efficiency
-
Successfully scaled a department of 1, generating 4 new roles within the company
-
Spearheaded ERP integration strategy and department implementation
SilenceKillsDesign
Sr. Product Designer, Web Developer, Technical Marketing
12+ years
2006 - 2012 | 2015 - 2020
- Developed responsive admin and end-user experience for Oracle-integrated SaaS applications,
resulting in 30% annual
savings attributed to seamless design, data validation, and address verification technology
- Transformed a dated B2C e-commerce platform, leading to a 180% increase in unique site visits, 85%
reduction in
bounce rate, and 45% fewer cart abandonments
- Closely managed a clientele of over 20 brands and organizations while managing mentoring a team of
two junior staff
designers
Bella Group
Lead UX/UI Designer
1 Year
2019 - 2020
- Successfully led design and launch of 5 new websites, 2 redesigns, and 2 web applications in the
span of 6 months
- Managed all aspects of UX/UI research, testing, and design for clients spanning various industries,
leading to a 40%
increase in engagement
- Optimized internal operations and customer handoff procedures by 40% through the implementation of
Figma, resulting
in a 25% reduction in turnaround time
Xtant Medical
Digital Marketing Manager & Web Developer
~4 Years
2012 - May
- Spearheaded brand redesign and growth marketing for post-$86M acquisition
- Developed and managed public website, resulting in an increase of 45% in traffic and a 25% increase
in donor
outreach
- Built an improved internal sales portal, expediting field delivery time by nearly 50%
Education
Google
UX Design Career Certificate
2021
UX Reseach, Inforamation Architecture, Wireframing, Design
Iteration, High-Fidelity Prototyping.
Google
Digital Marketing & E-Commerce Career Certificate
2021
Build e-commerce sites, digital marketing practices, analytics, and insights
Treehouse Academy
Front-End Development Techdegree
2013 - 2015
Guided tech degree program in Front-End Web Development
technologies, Wordpress, App Development, Business,
and Design.
Montana State University
Graphic Design & Music Technology
2003 - 2008
Graphic Design Major. I also took several classes in photography and
Spanish. After college, I continued taking classes in Web
Development through MSU's Extended University.
Belgrade High School
General Studies & Photography
1999 - 2003
General high school education with a strong emphasis on
photography, music, and web design. 3 years of year book
photography. 2 years independent study photography. 3 years JV
golf team.
