CJ Williams

Greenridge

Director of E-Commerce and User Exerience

1 Year

Responsibilities:

• Designed and implemented user-centered design systems, wireframes, and prototypes in Figma, streamlining product-to-cart flow resulting in a 420% increase in online sales YoY
• Executed advanced technical digital marketing strategies such as SEO, SEM, PPC, and SMM, driving a 230% increase in traffic, Year-Over-Year
• Managed web migration, including DNS, CDN, SFTP, SMTP, API integration, ultimately reducing shipping fees by nearly 40%
• Optimized organization-wide product development and design processes, achieving a 25% decrease in time-to-market while saving approximately 10 hours per week of design review

Accomplishments:

• Implemented user-centered design systems and prototypes, streamlining user journey and cart flows resulting in a 420% increase in online sales, year-over-year
• Executed advanced digital marketing strategies and digital product best practices, leading to a 230% increase in unique users and a 600% boost to organic traffic
• Introduced product development processes, leading to a notable 25% decrease in time-to-market - saving approximately 10 hours/week in design reviews
• Managed total web migration process and growth marketing strategies, achieving 100% uptime and improved website performance, lowering shipping costs 40%

Hoists.com

Director of E-Commerce and Product Development

3+ Years

• Led digital transformation of mass product data by interpreting personas, user flows, prototypes, user research, and development generating $750k in its first year
• Designed Information architecture of a large dynamic product catalog for over 3500 SKU configurations resulting in a 325% increase in product discoverability and search efficiency
• Successfully scaled a department of 1, generating 5 new roles within the company
• Spearheaded ERP integration strategy and department implementation

Runner EDQ

Sr. Product Designer, Web Developer, Technical Marketing

12+ years

• Developed responsive admin and end-user experience for Oracle-integrated SaaS applications, resulting in 30% annual savings attributed to seamless design, data validation, and address verification technology
• Transformed a dated B2C e-commerce platform, leading to a 180% increase in unique site visits, 85% reduction in bounce rate, and 45% fewer cart abandonments
• Closely managed a clientele of over 20 brands and organizations while managing mentoring a team of two junior staff designers

Bella Group

Lead UX/UI Designer

1 Year

• Successfully led design and launch of 5 new websites, 2 redesigns, and 2 web applications in the span of 6 months
• Managed all aspects of UX/UI research, testing, and design for clients spanning various industries, leading to a 40% increase in engagement
• Optimized internal operations and customer handoff procedures by 40% through the implementation of Figma, resulting in a 25% reduction in turnaround time

Xtant Medical

Digital Marketing Manager & Web Developer

~4 Years

• Spearheaded brand redesign and growth marketing for post-$86M acquisition
• Developed and managed public website, resulting in an increase of 45% in traffic and a 25% increase in donor outreach
• Built an improved internal sales portal, expediting field delivery time by nearly 50%

Google

UX Design Career Certificate

UX Reseach, Inforamation Architecture, Wireframing, Design Iteration, High-Fidelity Prototyping.

Google

Digital Marketing & E-Commerce Career Certificate

Build e-commerce sites, digital marketing practices, analytics, and insights

Treehouse Academy

Front-End Development Techdegree

Guided tech degree program in Front-End Web Development technologies, Wordpress, App Development, Business, and Design.

Montana State University

Graphic Design & Music Technology

Graphic Design Major. I also took several classes in photography and Spanish. After college, I continued taking classes in Web Development through MSU's Extended University.

Belgrade High School

General Studies & Photography

General high school education with a strong emphasis on photography, music, and web design. 3 years of year book photography. 2 years independent study photography. 3 years JV golf team.