Case Study
Aquablock Construction
A Bozeman builder's first-ever website — from zero web presence to 25% more leads.
- Client
- Aquablock Roofing and Construction — residential and commercial builder in Bozeman, Montana, established 2001
- Role
- UX Research, Design, Development & SEO — end to end
- Timeline
- 2026 — launched June 2026
- Team
- Solo, research through deployment
The Challenge
Twenty-five years of building in Montana, and not a single page of web presence — every lead came by phone and word of mouth. The first website had to do two jobs at once: establish the credibility the company had already earned, and turn visitors into estimate requests.
I carried it end to end: UX research, wireframes, hi-fi designs, web development, technical SEO, and deployment.
What I Did
01 Research to Hi-Fi
With no existing site, there was no baseline — the positioning, structure, and visual language all had to be built from research.
UX research into how people hire builders and roofers, wireframes for the estimate-first structure, and hi-fi designs around the "Build to Last" positioning — dark, confident, and led by their own project photography.
02 The Build
A small company needs a fast site with no maintenance burden.
A custom Next.js / React / Tailwind build deployed on Netlify — modern, fast, and cheap to run, with quote requests as the site's primary conversion path.
03 Getting Found in Bozeman
A first web presence starts invisible to search.
Technical SEO across the site at launch. Google Business verification is in progress, with paid ad campaigns queued to follow — the site is the foundation the whole acquisition strategy lands on.
The Outcome
The best kind of small-business result: a company that had never had a website went live in June and saw leads climb 25% within months — with Google Business verification and paid campaigns still to come.